Overview
Mind Sprout embraces a playful yet grounded visual identity that blends earthy tones with vibrant pops of color, evoking both nature and joy. The aesthetic is warm, friendly, and approachable, combining childlike illustrations, soft geometric forms, and hand-drawn typography to create a sense of emotional safety and creativity. While clearly designed to appeal to children, the overall look maintains a contemporary and sophisticated feel that resonates with modern parents and educators. Mind Sprout is a modern wellness fictional "future brand" that mixes brain science, AI, and holistic healing into one simple, everyday service for young children in the form of an application and fictional wearable bracelet.
Process Work
Moodboard & Researching
These moodboards represent the company's vision which promotes emotional wellness and mindful living for children and families. The imagery emphasizes connection, self-awareness, and positivity through bright, inviting visuals, and tactile human moments. Together, these elements suggest a brand dedicated to helping kids and parents build healthy, emotional habits, celebrate daily feelings, and nurture mental well-being in an engaging, joyful way.
Logo Exploration
For the logo explorations, I explored different ways to express growth, playfulness, and wellness in a kid-friendly way. Some sketches focus on sprouting plants and flowers as symbols of natural growth, while others lean into character-driven designs with smiling sprouts, or seed like mascots that feel approachable and fun for kids.
Color & Typography
For Mind Sprout, I chose this color palette and these typefaces because they capture a contemporary childhood energy, the green is representative of growth, the orange and yellow bring a sense of creativity and playfulness, and the black keeps everything feel grounded and balanced. For the typefaces I wanted a mix that feels playful yet still clear and readable. Moreorganic has a hand drawn, natural quality that feels fun and creative. CarrolWild adds a clean but slightly whimsical touch, and New Atten Round ties it all together with structure and legibility while the rounded edges keep it soft and approachable.
Image Style/Voice of Tone
The image style and tone of voice for Mind Sprout are designed to feel curious, imaginative, and gently uplifting. The visuals mix natural, candid moments with playful. artful elements, showing kids engaging in exploration and creating a sense of positivity. The voice follows the dame feeling, friendly, thoughtful, encouraging, speaking to children with openness and wonder while maintaining a calm, caring tone that parents can trust.
Usage Rules
